Move from Mundane to Exciting
There are many business owners that read my blog or ask my advice, and immediately reply, “That doesn’t apply to me. My type of business is different.” You may feel that you deal in a commodity, that trying to build a brand and compete on value won’t work. You may feel that there is no possible way to compete with the big brands in your market, and competing on price is not only your best option, its your only option.
I have always felt that it doesn’t really matter what business you are in. Its always the job of the business owner to add value and stay out of the price war. I am not naive enough to think that we never need to adjust prices to win customers, but that should be the exception not the rule.
What could be more commodity driven and mundane than cleaning? Surely there is no way to make cleaning exciting and sell on value! There are good cleaners and bad cleaners- there is nothing else to compete on. If you were thinking those thoughts, think again.
Enter K and L Green Clean, an earth friendly cleaning company based in Lewiston. They are out of the business of selling mundane cleaning services, with a nice, straightforward, exciting niche that everyone can understand. They obviously understand that demand for green services is growing, and people are applying green thinking to all sorts of services and products.
Kudos to K and L Green Clean. It is not as if the good idea alone will suddenly make business easy, but it does help them carve a path that keeps them from competing with every other guy or girl in Lewiston with a mop and a broom. I am quite familiar with the cleaning industry, and let me tell you- price wars in cleaning get down right ugly- prices get bid that no real business can afford to live with.
What can you do with your business to add value?
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