Archive for the ‘Marketing’ Category

Small Business Owners Take Note: Google Knol is Open

Tuesday, July 29th, 2008

Late last year Google announced the Knol Project. Finally, last week they opened it up to the public. It is a user-based article submission site quite similar to Wikipedia. According to the original press release: "A knol on a particular topic is meant to be the first thing someone ...

Non-Profits are Businesses Too!

Friday, July 25th, 2008

I spend a lot of time convincing people they need to create a business that actually makes a profit rather than just making salaries the ultimate goal. Today, I want to take a break from business profitability to talk about non-profit organizations. Small non-profits are much like small businesses of ...

Better Marketing Theory

Thursday, June 26th, 2008

Did you fall asleep reading the title? If not, read on....this gets more interesting. Everything we do in marketing and sales is based on marketing theory. Strategies, advertisements, etc. are all based on our assumptions of how people behave and what makes them decide how to buy. One ...

Do You Live up to the Hype?

Monday, June 23rd, 2008

Over the last few weeks, in the world of high school distance running, all eyes have been on a high school senior from California named German Fernandez. OK, I admit it. I am something of a track-nut, and yes, I pay attention to distance running from high school through professional. ...

Simpler Computing - Wordpress Plugins - Help Desk Plugin