Archive for the ‘Marketing’ Category
Monday, January 5th, 2009
There are many business owners that read my blog or ask my advice, and immediately reply, "That doesn't apply to me. My type of business is different." You may feel that you deal in a commodity, that trying to build a brand and compete on value won't work. ...
Posted in Marketing, Uncategorized | No Comments »
Sunday, December 21st, 2008
My blog consists mostly of general business advice. I can write a post on whatever I see across the great series of tubes that is the internet, and attempt to add my two cents to someone else's thoughts. I try to direct my readers to things that I ...
Posted in Marketing | 1 Comment »
Saturday, November 15th, 2008
Much has been made in the blogosphere about using Twitter for business. Twitter, you will recall, is a micro-blogging site that limits your posts to 140 characters. People use it for anything from telling everyone what they ate for lunch to asking for advice to pointing people to ...
Posted in Marketing, Social Networking, Technology, Uncategorized | 6 Comments »
Monday, October 27th, 2008
According to the Maine Department of Labor, 2,400 Mainers have lost their jobs in the last year, putting Vactionland's unemployment rate at 5.6% (these numbers are seasonally adjusted). The number is not horrible, and Cumberland county's rate is only 4%. As things slow down, though, maybe you are ...
Posted in Employees, Financial Management, Marketing, Resources | No Comments »
Monday, October 20th, 2008
Last week I was in Manhattan for a few days. After catching this episode of Throwdown with Bobby Flay, I decided to head over to a place called The Doughnut Plant NYC. In the episode, two NYC cops declared Mark Israel, owner of the Doughnut Plant, the winner. ...
Posted in Marketing, Sales | No Comments »
Monday, October 13th, 2008
Last night I was watching Donny Deutsch's The Big Idea. On there was a guy named Roger Fowkes, inventor of a system called MiraLynx. The show was interesting to me because it gave the other side of entrepreneurship. By "other side" I mean the sacrifices. Sometimes ...
Posted in Marketing, Resources | No Comments »
Monday, August 25th, 2008
"What's the difference?" is what consumers are asking themselves when preparing to make a purchase. This product is known for quality, this product does more, this product has a better warranty, and, lastly, this one is cheaper. These are all potential answers your would-be customers are giving themselves ...
Posted in Marketing, Sales | No Comments »
Thursday, August 7th, 2008
This morning Carl "tweeted" a link to a Wall Street Journal Article about CEO's dressing casual. Its a good read, and its right up my alley. I hate wearing suits and ties.
Favorite quote of the article: "A suit has become something you wear when you're asking for money."
The ...
Posted in Marketing, Resources, Uncategorized | No Comments »
Tuesday, August 5th, 2008
I wouldn't normally write on the same topic twice, but I have been so enamored with the tribe I wrote about last week that I figured it was worth an update for those who have not joined. So far, the tribe has been a complete success, cementing Seth Godin ...
Posted in Marketing, Resources, Uncategorized | 1 Comment »
Wednesday, July 30th, 2008
I use Google Reader to read blogs that interest me. That way, I don't have to visit each individual site just to see if there have been any interesting new blog entries. As such, I have been able to add more blogs to my daily regimen. One ...
Posted in Marketing, Resources, Sales | 1 Comment »
