Archive for the ‘Marketing’ Category
Monday, September 14th, 2009
Most people in business have heard of the four p's of marketing. In marketing theory, someone conveniently found four words that begin with the letter p that cover all aspects of marketing. Product, Price, Promotion, and Placement.
With the social media explosion, I have noticed many businesses focusing on ...
Posted in Marketing | No Comments »
Thursday, June 25th, 2009
If you follow my blog at all, then you know I am something of a track geek. I generally keep up with whats going on in the world of professional track and field, as well as the college and even high school levels. One of the most popular track and ...
Posted in Marketing, Sales | No Comments »
Tuesday, May 26th, 2009
There are thousands of small business owners that never went to business school, and many are quite successful. Although some don't want to know anything about business, many rely on the internet for articles, blogs, and other free resources to learn what they need to know in order to ...
Posted in Marketing, Resources | No Comments »
Monday, April 27th, 2009
I recently developed a new idea for a service that fits in with what my company already offers. I thought I would share the steps I took to shrink the time it took to get the idea to the market. Complete the following steps in just a couple ...
Posted in Marketing | No Comments »
Thursday, April 23rd, 2009
The folks over at WebWorkerDaily never miss a beat. They find all the quirky web applications and generally announce them before they are released to the public. Occasionally, they come back to something one of the big companies like Microsoft, Apple, or Google produce. This week, they published an article ...
Posted in Marketing, Resources, Technology | No Comments »
Monday, March 30th, 2009
Many of us start a business with big ideas. We know we have a great idea, that it will catch on, and we will become a household name across the country- or maybe even the world. Usually things go well for a while. We make some great ...
Posted in Marketing, Sales, Starting a business | No Comments »
Monday, March 9th, 2009
"You're either growing or your dying, there ain't no third direction," is often said about business. It has been my experience, though, that there is a third direction- staying the same. Many small businesses make roughly the same amount in revenue that they did the year before. It may be ...
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Monday, February 2nd, 2009
I love watching NBC's The Office. It always seems to shine a light on the quirkiest parts of daily office life. A recent episode alternated between two topics: One was gathering information from a competitor in a new market, and the other was the office debate as ...
Posted in Ethics, Marketing, Resources | No Comments »
Monday, January 26th, 2009
There has been significant debate on MaineBusiness about cold calling lately. Some are opposed, saying cold calling is a thing of the past and only hurts your chances of making quality sales. Others, however, consider cold calling an active part of a business sales strategy.
After college, I did ...
Posted in Marketing, Sales | No Comments »
Monday, January 19th, 2009
I recently came across a great reminder from "Dan" not to stop sales travel. I have written before about why it is important not to cut your advertising budget during downturns in the economy. By the same token, a business should not cut any form of marketing just ...
Posted in Marketing, Sales | No Comments »
