Archive for the ‘Marketing’ Category

What’s Your 140 Character Pitch?

Friday, November 14th, 2008

Much has been made in the blogosphere about using Twitter for business. Twitter, you will recall, is a micro-blogging site that limits your posts to 140 characters. People use it for anything from telling everyone what they ate for lunch to asking for advice to pointing people to ...

Are You Laying Off or Pouring On?

Wednesday, October 29th, 2008

According to the Maine Department of Labor, 2,400 Mainers have lost their jobs in the last year, putting Vactionland's unemployment rate at 5.6% (these numbers are seasonally adjusted). The number is not horrible, and Cumberland county's rate is only 4%. As things slow down, though, maybe you are ...

Dollars to Doughnuts

Thursday, October 23rd, 2008

Last week I was in Manhattan for a few days. After catching this episode of Throwdown with Bobby Flay, I decided to head over to a place called The Doughnut Plant NYC. In the episode, two NYC cops declared Mark Israel, owner of the Doughnut Plant, the winner. ...

The Big Idea

Wednesday, October 15th, 2008

Last night I was watching Donny Deutsch's The Big Idea. On there was a guy named Roger Fowkes, inventor of a system called MiraLynx. The show was interesting to me because it gave the other side of entrepreneurship. By "other side" I mean the sacrifices. Sometimes ...

What’s The Difference?

Tuesday, August 26th, 2008

"What's the difference?" is what consumers are asking themselves when preparing to make a purchase. This product is known for quality, this product does more, this product has a better warranty, and, lastly, this one is cheaper. These are all potential answers your would-be customers are giving themselves ...

Dressing Down for Success

Thursday, August 7th, 2008

This morning Carl "tweeted" a link to a Wall Street Journal Article about CEO's dressing casual. Its a good read, and its right up my alley. I hate wearing suits and ties. Favorite quote of the article: "A suit has become something you wear when you're asking for money." The ...

More on the Tribe

Tuesday, August 5th, 2008

I wouldn't normally write on the same topic twice, but I have been so enamored with the tribe I wrote about last week that I figured it was worth an update for those who have not joined. So far, the tribe has been a complete success, cementing Seth Godin ...

I Just Joined the Tribe

Wednesday, July 30th, 2008

I use Google Reader to read blogs that interest me. That way, I don't have to visit each individual site just to see if there have been any interesting new blog entries. As such, I have been able to add more blogs to my daily regimen. One ...

Small Business Owners Take Note: Google Knol is Open

Tuesday, July 29th, 2008

Late last year Google announced the Knol Project. Finally, last week they opened it up to the public. It is a user-based article submission site quite similar to Wikipedia. According to the original press release: "A knol on a particular topic is meant to be the first thing someone ...

Non-Profits are Businesses Too!

Friday, July 25th, 2008

I spend a lot of time convincing people they need to create a business that actually makes a profit rather than just making salaries the ultimate goal. Today, I want to take a break from business profitability to talk about non-profit organizations. Small non-profits are much like small businesses of ...