Better Than The Big Guy

We in small business love to tout the fact that we are better than big guy. We say things like, “You wont get the personal service from the big box store as you will from us!” We join in the choruses of people chanting, “Down with Wal-mart!” All because we know, deep down, we do a better job than they do.

If that’s true, and I hope it is, then why are we so small and they are so big? What are they doing right?

Hopefully, by now you have determined what your true, sustainable, competitive advantage is. Are you capitalizing on it? Do your customers know what your advantage is?

If it’s customer service, as is the answer I hear from many clients, then let me see you prove it. Below is a clip from an episode of “The Office” where they attempt to prove how great they are.

Now let’s see you get out there and prove your advantage too!

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