Archive for June, 2008

Advertising to Googlized Readers

Monday, June 30th, 2008

A few days ago I had a little spare time and I sat down and *gasp* read an actual magazine. I wanted to feel smart, so I read The Atlantic, which is kind of like The New Yorker, only with pictures. The articles tend to be in-depth, and ...

Better Marketing Theory

Thursday, June 26th, 2008

Did you fall asleep reading the title? If not, read on....this gets more interesting. Everything we do in marketing and sales is based on marketing theory. Strategies, advertisements, etc. are all based on our assumptions of how people behave and what makes them decide how to buy. One ...

The Next Big Thing on Your Website

Wednesday, June 25th, 2008

Did you ever wonder if you could use video to improve your company website and give visitors something a little more interesting to view?  I've wondered that myself.  In fact, I've been doing quite a bit of research on if and how we should use video on our site.  The ...

Do You Live up to the Hype?

Monday, June 23rd, 2008

Over the last few weeks, in the world of high school distance running, all eyes have been on a high school senior from California named German Fernandez. OK, I admit it. I am something of a track-nut, and yes, I pay attention to distance running from high school through professional. ...

The Customer is Always Right

Thursday, June 19th, 2008

This week, marketing guru Seth Godin had an interesting blog entry. He writes a funny little blurb about how the vast majority of people think they are smarter than average, and probably think they are righter than average, too. Customers have a very hard time admitting they are ...

Introduction to the Browser Operating System

Wednesday, June 18th, 2008

The two powerhouses of web browsing are in the midst of new versions. Firefox 3 is now officially released, and Internet Explorer 8 is in Beta - slated for release later this year. There's also been alot of talk on the Internet lately about the shift toward ...

Monday Morning Motivation

Monday, June 16th, 2008

On Monday mornings, I’m often reminded of the movie “Office Space.” When one of the employees expresses some anger and frustration, a boisterous female co-worker says “Looks like somebody has a case of the Mondays!” Those of us who own our own businesses should never have a case ...

Stop Death By PowerPoint

Thursday, June 12th, 2008

We have all been to those presentations. A sales meeting, a seminar, or even a church service. The presenter used powerpoint and put everyone to sleep. How can this happen? Isn't PowerPoint supposed to make presentations exciting? Aren't the visual queues supposed to keep the ...

Secure Your Business

Wednesday, June 11th, 2008

In small business we often miss the boat on data security. It's probably because we're "small", and maybe we think small means nobody will bother trying to gather anything from us. Well, in fact, it is quite the opposite. Small can mean vulnerable. Think about sensitive information that ...

7 Things We Can Learn From Skybus

Monday, June 9th, 2008

Skybus Airlines had a short life. They came on the scene quickly and were flying all over the country in no time. Infinitely more abrupt, however, was their decent into closure. On April 5, they simply stopped flying altogether. Employees were told they no longer had ...

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