Archive for April, 2008

It’s Earth Day!

Tuesday, April 22nd, 2008

It's earth day, so it's time for all of us business owners to take stock of how our business changes the environment. It's easy to think of the big companies that need to change, but every person and every business has a carbon footprint. This article gives an explanation ...

A Bird in the Hand

Wednesday, April 16th, 2008

How much time and money do we spend on getting a new customer? Since its obvious we are in a recession, I am sure many of us have experienced some of our regular customers tightening their wallets and buying less from us. My first instinct is to try ...

Google Loves Small Business

Monday, April 14th, 2008

Last week, Google released something they call "Google App Engine". To your average person this doesn't really mean much, and the news didn't make any big headlines. To companies like mine that offer web programming, though, this news is huge. What is a Web Application? A web application works like ...

Better Than The Big Guy

Tuesday, April 8th, 2008

We in small business love to tout the fact that we are better than big guy. We say things like, "You wont get the personal service from the big box store as you will from us!" We join in the choruses of people chanting, "Down with Wal-mart!" ...

A 5,000% Increase

Monday, April 7th, 2008

Earlier this year, Rich Brooks wrote an e-newsletter (Flyte Log) called, "HOW I INCREASED MY EMAIL SIGNUP RATE BY 5,000%...AND HOW YOU CAN TOO." Naturally, with such an intriguing title, I was curious. So I read his article. In a nutshell, he explains that in order for people to ...

A Show Nobody Enjoys

Thursday, April 3rd, 2008

In Michael Gerber's newest book, Awakening the Entrepreneur Within, he gives five realities of the Entrepreneur. Number 4 is the reality that an Entrepreneur measures success by business growth. He says, "To be caught up in a slow growth business is to be doomed to show up every ...