Archive for February, 2008

Are You Replaceable?

Monday, February 25th, 2008

Of course, we all think we are irreplaceable, whether we run a business or not. In situations where you are the only employee of your business, however, you tend to feel like the business could not run without you. Last weekend, my dad, who owns a small janitorial services company, ...

Who is Your Customer?

Monday, February 11th, 2008

Once you have thoroughly described your product or service, it is time to evaluate who your customer is. This is called the Market Analysis part of your business plan, not to be confused with the marketing plan. Whatever you are selling, there are groups of people that are ...

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